I started a local coupon shopper for small businesses, but I am having a hard time selling ad space. My costs are much lower than any of my competitors, however I'm stuck on how to attract local businesses. I have a website and I have over 5,000 flyers printed and even sample magazines to show potential businesses. The monthly publication is free, and we have a circulation of 140,000 copies in metro Atlanta and have a version for each county - that's 20,000 copies in each county. My competitors charge $1200 for a quarter page ad where I only charge $150.
Does anybody have advice on how I can sell more ad space?