This is similar to another question on here, but my concern is slightly different. I've been developing a web app for the past 2 years and registered the domain name for it about a year ago. Other than that, I have no claim to having come up with the name (I have not trademarked it). Another business has taken almost the exact same domain name (they've put an 's' on the end), and launched a site that targets pretty much the same service I'm launching, though I haven't launched it yet. So basically:
I registered this site first They registered the site second with an 's' tacked on the end (liquidgel.com vs liquidgels.com, for example) They are based in Denmark, I am based in the US, but we both target the same demographic. I have not trademarked the name though USPTO.
Is it still possible for me to use the name? I'd really like to, even though it would more than likely cause confusion.