I have a minimum viable product web application which I have been tinkering with over the past 6 months.
A friend of mine who is keen on startups and attends meet-ups and other events suggested I go out and pitch my idea to business to see if it is a viable business idea.
My site is hyper local and his suggestion is that I should go to local business and ask them if my product is something they would consider purchasing advertising space on.
I believe in my idea and have had some minimal traffic to the site, but I think it still requires some polish. I always assumed that sponsors would come organically as the site grows.
How worthwhile is my friends advice? Is this something you would suggest I do? Am I wasting time by asking a business owner about something that doesn't have enough traffic to justify a spend?