We're sitting with a situation where we have been given two different offers for seed investment. The first is more than double the amount of the other, but from someone not in the tech industry, and no fame. He will be able to help us with business contacts, but nothing with regards to tech. The other offer is from someone very famous in the tech industry, with lots of connections, and comes with promises of landing us articles in some of the major tech magazines.
I know I'm not giving a lot of information, and surely it depends on how important PR is for your company's success. In our case, we will be able to become profitable without having a million users, we have created a tool that is useful from day one, and not something that hinges on a viral effect. That being said, good PR can obviously help us reach profitability much more quickly, and perhaps avoid second-round funding all together.
My question is, generally, how do you go about making a decision like this? What factors should I consider, how should I estimate the value of these things, and weigh them against each other?