We're two co founders, I'm the tech, he is the business end.
We want to bring on a graphic designer (since the stuff we've gotten 2/3 times on Guru.com was awful). We currently have begun raising capital yet, since we're bootstrapping and we're considering paying them in a small amount of equity. How much equity for a graphic designer?
We also want to bring in another business guy (count would = 2) to help support marketing/PR/etc. We would see this guy (if all works out) as possibly a COO eventually. How much is a good amount upfront?
My business partner and I are currently doing 50/50, bootstrapping. We're NOT profitable yet, since I'm developing the product.