My planned company name ends with "ch", - let's say it's "Velocity Reasearch". velocityreseach.com and velocityresear.ch are both available. Is using a TLD like .ch in this way considered a gimmick or entirely appropriate to a serious B2B software company?
EDIT: To frame the question better: assume I own both the .com and .ch. Which should I promote as primary URL and use in email addresses, etc? The .ch is three letters less typing.