Yet another equity sharing question, because I couldn't find a similar one that matches my exact scenario.
So I have this start-up, and my product is already live, getting great reviews, media coverage, user feedback, business offers, job applications, etc. Lots of exciting potential but no revenue yet. To date I spent around $11K on it, by hiring contractors for UI/UX, programming, and PR.
Now I want to bring some of those people to the fold to improve the product and do even greater things. What should I offer them at this stage, as I have no more cash to pay them with, and they were all paid for their previous efforts from my pocket? At this time none of us will be able to work on it full time, including myself, as we all need to feed ourselves somehow with side projects until we secure funding.
I feel I took all of the risk up to this point by paying everyone else, and the product has proven it's worth with all the favorable feedback, and many people want a piece of it. At the same time I don't want to come across as too greedy by offering too little. I like the vesting idea but I don't know what percentage to offer. Any thoughts?