Having my business website crash (bad) recently was one of the toughest few days since becoming a Founder. My former hosting company experienced a major server issue. A planned re-boot caused a couple of fatal errors which resulted in our biz being off-line for 4 days.
As our business exists exclusively in virtual space, this was incredibly frustrating.
I communicated our status via Twitter, but then made the mistake of broadcasting "all's well" after a few hours, only to have the site go down again! This was my first experience with major down time for our site, and I was reliant on outside services to fix it.
It took transferring to a more code compatible hosting service for our platform, but after a few days we were back on-line. All the data was backed up, so nothing was lost except time and potential new sign ups. Things have been very stable since.
Do you have established protocol for an internet site crash of your biz? After initially notifying your customers, when do you give the green light and via what social media tool?
Thanks in advance for the great advice.