My friends and I have recently launched Midtown Row, an online marketplace focused on acclaimed specialty brands. We want to make sure navigating the site is easy for our users, and that we're also communicating the most critical information up front.
Currently, we've organized the navigation on the following logic -> a selection of products, detailed info on a single product, then opportunities to get more information about the brand. This is more of a "traditional" structure for an ecommerce site (e.g., balance sales and conversions from page to page). One of the challenges with specialty brands is that they're often new to users, even if they're highly, highly acclaimed.
Thus, we're wondering would users prefer to flip it around --> a selection of brands (with similar representative product pictures), detailed information on the brand (e.g., reviews, history, owners), and then the opportunity to explore products?
Would really appreciate getting your guys' thoughts! Thanks