I am wondering if anyone has any advice on how to get your startup featured on TV? I have had some success getting written about on some blogs, but nothing that non startup / tech people would see.
Let's make the following assumptions:
Then the question is how:
There are a couple ways that stories end up on national television news. One way is that stories are pitched to producers by reporters. Another way is that reports are assigned stories and go out and seek examples which fit in.
There is also this type of reporting called "investigative journalism" -- but that is in steep decline in national television news and hardly worth discussing for the purpose of this post with the exception of pointing out that to get published it is often the reporting pitching it to the producer.
So if you want your story to get picked up by the national news you need to do one of two things:
Here are the things you need to do:
There are also a host of websites where you can go and post your name and story for reporters to access when they are seeking an expert of an example. Here is an example
Of course reporters are pitches all the time. How will yours pitch get through? Well it helps if you know the reporter. Or have some qualification that let's the reporter know the story has been vetted and it will be easy for them to just lift and present. (Think: minimal work)
Many companies (Most companies) intentionally seeking to get on national television news hire public relations firms. They are professionals in the way a programmer is a professional. It is possible to teach yourself C++ and build your own application -- and at a certain point, the cost benefit analysis is that it makes sense to hire a professional.
When hiring a PR professional focus on two aspects: development of the story and placement. You can find a professional who will be paid based on actual placement of stories.
PR is the quick and easy way.
Pay money and you get on TV... I've done it many times. There seems to be a whole underground economy between journalists and PR agents.
Your PR agent will work with you on angles. You must as @Joseph mentioned have a good news worthy story.
The other way to get on TV is to do something crazy ... run naked down the street your company logo stuck over your "delicate bits". Call the local radio and TV stations before you do. (I haven't done this but contemplated it many times... "never say never").