facebook communication

The best way to communicate with your fans seem to be wall posts. They used to show on all your fans' feeds, but since the latest facebook redesign, a post has to be engaging enough (as determined by facebook) for the user to show on his feed.

Post engagement for each user is calculated from a couple of factors:

• overall popularity of the post (likes, comments)

• User engagement with the page - Whether the user has been looking on the page's wall, pictures, etc. lately, or commented or liked posts or pictures from this page.

• User's friends engagement with the current post and the page.

Try asking questions, or seeking opinions for maximum exposure.

Also when a user comments or likes a page post, there is a chance it will show up on his friends' feeds, without they being fans of your page.