We are working on a service that endeavors essentially to provide an advertising forum for a certain class of goods and services whose providers we consider our key customers.
There are others working on similar ideas. However, we have certain marketing tactics that we believe will give us a significant competitive advantage if we are the first to utilise them.
Several of these essential tactics will be easier to develop with the cooperation of customers.
We are in the process of scheduling conversations with some of these customers who we are friendly with and it is occurring to us that in revealing key tactics, we take the risk that our secrets are revealed before we can place them in effect.
Although our initial contacts are friendly (though not close friends) they may also have been approached by our competitors or could be in the future. Given that we will not ask them to sign an NDA, how do we have a conversation with them but also keep these key aspects of our business plan under wraps?
We are taking any suggestions as these conversations are imminent.