I am working on the business model for a web start-up idea. The premise of the idea involves feedback generation for a brand/customer service, crowd-sourcing and social networking among reviewers/users.
My queries revolve arnd: "What drives user to visit crowd-sourcing/social networking websites?"
How to generate user base? Either using facebook connect or self-generation?
How to motivate them to leave feedback?
In ref. to Q2, Is Reward system required? If yes, what kind of (monetary, badges or discount deals etc.) or kind of a contest - First 5/Top 3 feedback get rewarded! "Personally, I am not a fan of monetary rewards. This has limitations and risks of backfiring."
Since already, lot of feedback generation websites are available, I am not sure if user would like to try another one, even if something innovative is offered. We are trying to work on our "WOW" factor.
A detail perspective shall be appreciated.