Checklist of things for presenting for Angel Investment

Question

What things should an entrepreneur have noted, ready to present an investment opportunity to an Angel Investor?

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What would you want to see/hear if you were about to hand over $100k or $500k to a person you didn't know?
@Ross Thanks -- we need more cool fun pictures on this site.
Note, that we don't own the copyright and this can be problematic.

m.g. · Answer 1 · 2011-10-05 21:53:38Z

up vote 0 down vote

And if there is not definite answer (i.e. projected sales) err on the optimistic side.

answered Oct 5 '11 at 21:53

m.g.
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edralph · Answer 2 · 2011-10-05 17:02:07Z

In no particular order - this is a braindump!

Know your business model
- You need a valuation of your business; intimately know your numbers
- Project how the business will perform going forwards (sales assumptions)
- Understand what you need to do in order to get the business to the next milestone
- Business defensibility (what stops others just copying you)
Know your competition
- How big are they
- What is their turnover
- How mature are they (still growing?)
Know your product
- Product margin
- Product defensibility
Know your market/customers
- Why will they buy your product
- Evidence that potential customers like your product
- How big is the market (in terms of $$$'s) and how much do you intend to take and how?
What are you going to do with the angel money?
- Compelling reasons why you need extra investment
How is the investment going to generate a return for the investor?
- At the end of the day the Angel is looking for a return on their investment. A chunky return. Be clear in your own mind how this will happen.
Why should they invest in me???
- Investors, especially Angels, will invest in the person as much as the business. Make yourself as investable as possible. Knowing your stuff inside-out and having buckets of passion and a walk-thru-walls attitude is a great start.

2 Answers