This is a very basic question. I have a startup website which has a business model. The website is basically a non-profit organization focused at a certain group of people and has a cause (not related to poor or underprivileged or religious group). I have developed it from scratch and it is working but I have not been able to generate any customers as of yet (1 year into prototype). This is because first I am employed and second I dont have partner who give me any impetus. I tried to use social networking but to little avail. I alone can not make everything work. My question here is related to finding investors for a website.
As a background, I have previously worked with an engineering startup and what they did was seeked investors first. This was because their project was really huge and probably could not be accomplished without funding. My question is
Is it ok to seek investors for a website project which is essentially a non-profit organization?
What type of investments should I seek? If any. Ideally I dont want to make someone share holder just because of their contribution. I would like to make someone shareholder who can work for the cause and be a member of the team?
Would I be better off by spending my own money instead (Mitt Romney)?
How do I take the project take off?
At this point what the project needs that I can not do myself is
Professional Page Design ( I can use templates though)
Hire a marketing person to start calling/emailing ppl.
How much am I looking at for an investment?