We offer a free and paid version of our product. We have about 100k users who have used one or the other. We'd like to start sending a monthly email newsletter to them (that they can opt out of). We're trying to figure out the best way to send the email.
So I see that iContact offers plans of up to 100k people, but its $600 / month which is more than we'd like to pay. So we're thinking of sending them from our dedicated server. Although we're not spamming, I'm afraid of getting blacklisted just due to the quantity we send. So I guess my questions are:
- Are our fears of getting blacklisted legitimate? I'm not really sure how that works.
- Do you guys have any other suggestions (including cheaper paid services)?