I'm Founder to a new online application/website.
We have made modest progress in the past 6 months (just over 150 member sign ups). Given that we were in beta for the first couple of months, I feel "OK" about the progress.
It does fall far short of the critical mass we need to get to revenue; I'd estimate that to be at least 10X our current membership count. The good news? The trend is larger businesses are joining, which increases our reach.
As a general rule, would you focus on developing a more engaged connection with your existing users (or customers) or focus on getting more users? We have limited capital, so how would you weigh the two variables in terms of importance?