What does tagging your new website as 'beta' say to your potential customers. We intend a 'soft' launch to our website and are not planning any significant marketing at this period. We intend to use this time to refine our business administration processes and sort out any teething troubles in terms of the correct functioning and operation of the website.
We intend to 'relaunch' 4-6 months after our 'soft' launch but beyond a marketing drive, a moderate extension our services (and perhaps a moderate update to the look and feel), there is not any major revisions to our website. Should we tag our website as 'beta' during this first period or not, and does it matter?