I am trying to conduct a market survey, using it to gauge the experiences of people who visit a very old open-air market and what improvements they would like to see. This place is pretty popular with tourists, both foreign and domestic. Currently, this is how I am conducting the survey:
- I have a questionnaire (about 10 one-word-answer questions).
- I stake out the entry-exit points (which are the same) for getting people to answer my questionnaire.
- As people come out, I try to approach them to help me fill out the survey.
Purpose of the survey:
1. I have a few ideas on what can be done to improve the experience of the people as they visit the open-air market. I want to figure out if there is a market for what I have in mind.
1. The objective of the survey is to collect data on the experiences of the people. Mailing the survey etc. would not be a feasible option for lack of resources and the fact that not many people are willing to furnish email/home addresses.
Issues that I am facing:
1. It is extremely difficult to get people to stop, even for 20 seconds, to answer my questions. My pitch to get them to fill out the survey is something on the following lines (said with a smile): "Excuse me, but would you like to help me out by answering a few questions based on your experiences of the market?" to which most of the replies are a gruff shake of the head and you-are-dismissed wave of the hand. It could be because of the hot weather, bad reputation of the market survey-type people or touts in the market. Though it is entirely understandable why you would not want to answer any questions, it makes my job a lot harder. In about 3 hours I spent yesterday (in the sun), I got a grand total of 4 respondents (God bless their souls). This is the first time I have done something like this, so it is still early days and I want to correct what I may have done wrong.
My questions based on all the above:
1. How do you approach people to fill out a survey? Is there something that I should say or do that I am not doing at present?
2. How much of a sample size should I be looking at?
3. Are there any tips to approaching people and getting them to do as you want them to (given that I have all of 5 seconds to make a pitch)?
P.S: Please let me know in case any more details are needed. Please also feel free to add any questions you think are important to this thread and that I may have missed.