I have a web-based service that requires a paid subscription. In fact I have the following subscription levels:
- 3-day trial
- 1 month
- 1 year
In my personal opinion, the main value of the service lay in its built-in analytic tools, which can save hours of manipulating data in a single project. And while I do get a strong interest from multiple users, many would like to give the tool a try with a promotional complimentary subscription. I am not certain if I convey where the value is strongly enough.
I am thinking of adding a LITE version of the same service, which will do the same, but won't have most of the analytics. In addition I can include a comparison chart of what features LITE and regular subscriptions include.
I think I will get more subscribers to at least give initial whirl to the service.
What are the PROs and CONs of this approach? Also, any potential problems with offering this LITE version as free?