Investors do care about the team that they are investing in. They want to have confidence that the individuals they are entrusting their money in have the capacity to implement the plan.
It is for this reason that you do not want to hire someone to be your spokesperson with prospective investors. They want to hear from the "C"-team. They want to hear that the "CEO" understand the business and is open to counsel, advice and suggestions from the investors. They want to hear that the "CFO" has a command of the numbers and will restrain unnecessary spending of their money of non-mission critical items. They want to see a "CTO" with an understanding that problems will happen, things take more time and more money, and that it will never work exactly as planned.
Most important they want to see how you interact, support each other, defer to each other. They want to make sure that their money will be spent growing the business -- not fueling ego or political battles between founders.
A "well spoken" face will not meet that need.
A well prepared and well practice presentation appropriately supported by professional materials will. The degree to which your current team needs professional support to ensure they are well prepared and well practices with appropriate materials then it is entirely appropriate to engage professionals in support.
Individuals with a track record of success presenting to investors can be invaluable in assisting you to tighten your message.
- Someone with a technology background may be able to help you translate inward-facing information outward.
- Someone with presentation skills may help you to project the professional image your project deserves.
- Someone with a speech or presentation writting experience may help you to frame your answers to questions in a manner that highlights your endeavor's strengths.
- Someone with current experience in the investor market may help you to craft your message to personalize your message to the particular person you are meeting.
- Someone with marketing skill may be able to help you develop support materials which play to your strengths and offset weaknesses.
- Someone with sales experience can polish your ability to build level of agreement and make the ask at the right time.
When our team works with companies in accelerated growth initiatives where presentation to investors is a fundamental component of the strategy we spend considerable time working with the team to ensure they are presenting in the strongest possible way. the very process often tightens the business play, focuses the team on the core value proposition, and creates the space where the founder can stop talking about what might happen 5-10-150 years from now and limit their presentation to what will be achieved right now with the money which is being requested.
Be assured though, regardeless of how you present, that when you find an investor who genuinely likes the proposition that you are presenting -- they will work with you to put together a team they feel comfortable. Remember even the original investors in Google added their own CEO to the team!