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I'm getting pegged to become a part of a new Product (physical object) startup. I would be the brand director for the company, responsible for all things non-product design related. This would include marketing & communications as well. What do you think is a fair distribution for something like this? There are 2 others involved in the company, both product designers.

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2 Answers

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Check Joel's Totally Fair Method to Divide Up The Ownership of Any Startup.

IMHO it's comprehensive enough to help you with your question.

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Ah beat me to it, I was just about to post this. Anyway, here's an article you may also be interested in that mentions Joel's post, but politely disagrees with some of his points: geekwire.com/2011/…. – Alex Aug 31 '11 at 7:25
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Check out the equity calculator

from the site:

Welcome to the Co-Founder Equity Calculator! It is based on almost 3 years of one-on-one discussions with entrepreneurs through the co-founders meetup, the founder conference and advising various founders.

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why the minus vote? It's an equity distribution calculator, isn't the question about equity distribution? – Chamilyan Aug 30 '11 at 22:59
I'm assuming it was because you didn't really answer his question. I up-voted you because I thought the calculator was pretty cool, and at least provides some insight into the process and a starting point :) – Alex Aug 31 '11 at 7:05
yeah I thought so too. I found it a little while ago and have been pitching it to the questions that ask about equity. – Chamilyan Aug 31 '11 at 7:42

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