I am working on a service that makes certain aspect of project management accesible for regular stakeholders (i.e. non-techie users).
I though that a motto like "[certain aspect] for mere mortals" or "[certain aspect] for the rest of us" would be a good idea because it clearly states that the common user can use it.
Here is a dilemma - from one side the goal of this service is to make a complicated process accessible for regular users, from the other side I am afraid that such motto can cause a negative reaction because people like to feel intelligent and unique (i.e. not being a "mere mortal").
What do you think? Should I change it to something like "Manage [certain aspect] like a pro!" instead of "[certain aspect] management for the mere mortals"
Edit: in response to Robin's answer
I guess it is my fault that I did not elaborate who my target customers are. I am building a b2b system. There are two types of users involved:
- Individuals (freelancers, etc.) and small companies. These are my actual customers.
- Their clients (non-techie regular people)
Both groups are not supposed to be proficient in the process I am about to simplify. The main challenge of the service is that it should be as simple as possible for the first group and almost friction-less for the second group.
"For mere mortals" motto would be fine for the second group which has almost no knowledge on the process but I am afraid that the first group (my actual customers) will not be positive to it. People who pay me money should be treated as "super-smart individuals" and "brilliant companies" so I tend to agree with Ilya and go for "XYZ made simple" or "Smart way of doing XYZ".
Regarding "for Dummies" series I think it works for people who understand (and accept) the fact that they have no clue on something. In my case, clients already have they ways of solving the issue so it is my job to show them a better way (i.e. make them feel smarter).
After all, I can start with a safer motto and conduct A/B testing to try other variants.