I've been working up to a full launch and found a competitor emerging. I'm making the liquid used in electronic cigarettes, which contains nicotine along with flavoring and components thought to be safer for inhalation (propylene glycol and vegetable glycerine).
There's lots of companies doing this but what makes my product special is including the other "minor tobacco alkaloids" some people feel are that "something missing" when using ecigs vs. their regular tobacco.
Some of this company's statements make me strongly suspect the purity of their isolation procedure and I can basically tell that they aren't doing some of the things I am toward safety.
I'm leaning toward issuing a warning about their product. Are there any reasons to reconsider or any suggestions on an approach to take? I've seen advice like "Pay attention to your competitors, but don't obsess about them." I'm trying to not make it seem like I am just hating on a competitor.
Most of the consumers in this niche don't know about my product yet and are being "flocked" to this competitor by a notable "scientist" in the community who is supporting the competitor. This other company as well as the "scientist" and the consumers don't seem to have the specialized knowledge to tell a good product from a bad one.