I have a hard time getting visitors to my site where I sell a cooking software for Windows. I'm still improving it by SEO (especially the english version is far from perfect) but suppose that will pay back only later.
I wrote a lot of foodbloggers and there have been very few responses at all and most are not eager to write about the tool (although I got some good feedback). I don't know the reason but I suppose a desktop app to manage recipes offline without ads makes no sense for them.
I started to add the software to some of the bigger shareware sites which usually get some hits the first day when the software is listed very high in the news. But this drops soon with the listing on the page.
On the positive site, sales are not that bad in relation to the low number of visitors. But this can't stay that way forever I suppose.
I can't afford to spend too much on marketing though. Maybe there are marketing avenues especially in regard to the niche I do not see yet.