We are considering investing in the development of a game, which will run on either IPhone or Android (both later). The game is very innovative with and has some genuinely new features, which means that it does not well fall into any existing game categories. Our biggest topic of discussion at the moment is how to reduce our risks. The points that have come up so far are these:
- Releasing early, will reduce our head-start because it will provoke others into developing something better in the scenario where the idea is a good one
- Releasing late, means that we will be late at discovering that it was a bad idea or our development was flawed
- How can we test the viability of the game concept without releasing something crappy early?
- How can we understand the reason why users did like it or did not like it at an early stage, given that ratings is a slow form of feedback and require a decent product?
Given all these issues, what should our strategy be for developing and marketing this game? Does really the concept of minimal viable product apply in this situation with a highly competitive and transparent market?