So we launched our website almost exactly one and a half months ago. We have about 900 unique visitors in that time. Not nearly as many as we all would have hoped, but hey, it's still early, and we really haven't done a lot in terms of marketing it yet. Also, we're continuing to add more features and get up to the point of completeness that we had in mind when launching it.
We kind of set this time line up right now, and I wanted to know if you guys though it had any holes, or if there were any other things we should be doing or be aware of.
- Add as many of the planned features we have noted down to our site. Our site really needs a re-design as well, but we want to get as much onto it as possible so when a designer does take a look at it, he knows not to leave certain things out, and can create a more inclusive design. (1-2 months)
- Get a re-design. Once all the features are added and we feel like we have as feature-rich of a site as possible, hire someone to start putting together a much better and fluid looking design that incorporates all of our features in a truly unique and clean way. (about a month)
- Once the site is re-designed, we really want to then get an iPhone and Android app created that match the newly renovated and feature rich site. (1-2 months)
- Market the hell out of everything. The apps & the site at this point will both we complete and as close to perfect as we feel they need to be, so it makes sense to market everything like crazy. Obviously we will still be adding stuff and fixing bugs, but nothing major enough to change the way people use and interact with it. (as long as we need to - to get users)
- Does this list/timeframe look like a good plan?
- Is there anything that looks like it's missing from it, or anything we shouldn't focus on that is there?
- Waiting another 6+ months until we get to really get into marketing seems like a while, and we're nervous about someone copying our idea and putting a lot more money behind it than we have available from our angel investor. Should we worry about this? How should we approach this issue?
- What are good ways we can make sure we maintain and grow our (small) user base in the meantime, even though we are going through much change and re-design, to make sure we don't completely fall off the map before all of this starts to really happen? We've tried putting an ad up on Facebook and posting some things on Hacker News. We've also send a bunch of pitches into blogs with no luck yet.