I did a back-link check on my competitor and his product was featured on many authoritative websites.
I've tried the similar approach by contacting bloggers of a free review copy of my product but did not get any result. My product is fairly similar to my comeptitor so if his product can be featured, there is no reason why can't I be.
I must be doing something wrong here. Is this a number game? Should I just cold-email every tech blogger I can find and hope some will pick it up?
Can any PR experts share some experience?