To expand a little on the above answers, and, forgive me for laziness, to cut and paste my answer to a similar question above:
1) "First, provide value!" That is the mantra of Jeffrey Gitomer, a top U.S. sales trainer and the author of a slew of best-sellers about sales. The one generally considered the best is "Sales Bible, the ultimate sales resource" Be sure you are looking at the revised 2008 edition when you read the reviews of it on amazon.com
Let me add another book of his for you to take a look at also: "The Little Black Book of Connections." Some of it you have to take with a grain of salt, but it is an easy read and reminds one of what one needs to do.
2) FORGET cold calling. It is a demoralizing waste of time. Think about how to provide people value. Think about asking questions (survey, poll). Think of using videos on your website.
Again, let me add another reference for you. If you must, at least upgrade from cold calling to warm calling,i.e. having considerable information about someone before you call. My recommendation here is: "Take the Cold out of Cold Calling," by Sam Richter (believable rave reviews on Amazon.com).
3) Jeffery Gitomer says the business owner has to be the key salesman. Nonsense! Bruce Henderson, the founder of Boston Consulting Group, BCG, today with 4,800 consultants in 41 countries, is just one of a zillion examples. He was so bad at direct, belly to belly sales, that senior partners would go white with fear when he wanted to accompany them on a sales call.
But he had some brilliant marketing ideas, executed by others.
4) Consider dealing the sales out.
4.1 - You find a company with an existing customer base and suggest a strategic alliance. It adds your services to its product offering.
4.2 - You find commission salesmen. Get creative here. Think outside the box for where you could find people who would enjoy helping your business grow. How about someone who is retired and bored?
4.3 - You focus on on-line lead generation.
4.4 - You form an advisory board of directors for your small company. You are looking for senior, experienced mentors who have connections to your marketplace. They help you arrange presentations ("first, provide value") to get you in front of prospective future buyers.
I could go on, but Jeffery Gitomer does it better. Also Google his free weekly E-zine, Sales Caffeine.