I am launching some SaaS later next week that will be directly competing with someone who has a monopoly in the space. We will (hopefully) be cheaper, more features, better support and more transparent.
My question is what is "unethical" / would reflect badly on me and the company. I plan on doing some or all of the following:
- Directly comparing why we are better with them
- Mentioning on certain features "try doing this with product X"
- Offering free service for people who send in proof of cancelling / getting a refund at our competitor.
I feel that points 1 & 2 would be fine although should I never directly mention the competitor's name and just say "try doing this elsewhere", "compared to competitor average".
Point 3 seems very gray area and the kind of thing that could make us look scummy?