I do web development and graphic design as a hobby; I'm an enthusiast that's been immersed in these communities for more than 5 years. Recently I've been doing more serious work in these fields. I've been getting paid to do it, and I'd like to launch a freelancing brand for this work I do on the side. I would continue to go under my name, but my last name sounds nothing like it's spelled.
Naturally, I want a slick brand to go under, and the name is a significant part of that. I've been reading various articles on branding, and what I've taken away is to avoid names that reference a particular region, are silly, or aren't at all descriptive of what you do.
As for the descriptive of what I do part - I generally stick to web development, UI design, and digital graphics, although I've more recently become involved in print design and I'd like to be open to doing more in this ecosystem.
I've been brainstorming names over the past few months and haven't come up with but a few names that I'd like to use. I'd like to voice my concerns for each and ask for some advice on which one would be a better fit. Note that none of the names are taken and each have unregistered .com domains.
- Spiffy Creative - to me, it sounds like what I want to convey: upbeat, stylish, and structured. It also seems like the name would stick relatively well. However, it also sounds a bit childish. Alternatively, I would name it Spiff Creative... what sort of thoughts does this one evoke?
- Whitewall Creative - I was thinking of the elegance of whitewall tires and decided to see if the name was taken. Surprisingly, it wasn't. To me, it sounds a bit bland as well, though.
- 110 (percent) Creative - this is how I'd like this name stylized. It also helps with URL memorability. There is already a slew of results for "100% Creative", but only 2 (as of the time of writing) for "110 percent Creative".
- Function Creative - not taken, and function has a relatively positive connotation to it. Possibly a bit generic, though.
I'll pose this question in a shortened, answerable way:
TL;DR what's some good advice for a freelancer trying to create a brand? Which of these names would be appropriate/you could see yourself using?
Sorry for writing a book. I tend to be perfectionist in most things I create, but I lack the experience to put my foot down and make a decision in this. Thanks for any help.
P.S. - I would've posted this in the freelancing stachexchange site, but it's not yet public.