I develop web sites for over 10 years now (among other programming jobs), and I'm burning inside to start my own business, for a long time now. And, of course, I'm afraid to begin yet another "lost business". I'm not looking for a seller partner, tho.
On the good side, I've got few clients who would probably be interested if I give them a good deal, and this is yet a big market with plenty room to grow. Plus this has great potential because it requires minimum investment (as opposed to my last idea) and now I'm wondering if I can get it off the ground.
On the bad side, I can't come up with a single "service product" (which should be a rival of shopify on the initial idea to begin with) that fits to all possible clients. I can't find such product that fits even just two of the potential clients I already have.
So I'm feeling the risk of not being able to do what I wanted to initially and sell the service as finished products, with subscriptions plans, on a web site I'd build as a showcase of its own features and thus falling back to working just as a freelance again.
Disclaimer: Maybe I'm just using this to organize my thoughts and take a chance if anyone has yet another wise advise, but I hope this is broad enough to help more people identify with this issue.