Marketing your startup takes many forms. The classical marketing approach revolves around the 4 P’s: Product, Price, Promotion and Place. For this question and answer, we will tackle the Pricing aspects of marketing and how different pricing models work and how you might approach pricing your products and services.
Pricing is tricky. It’s not an exact science and is a big lever on your sales and profitability.
Getting into the mind of your customer takes skill, luck and a little bit of patience. Out of all the marking disciplines, pricing is the area where fierce debate rages on maximizing sales revenue while also making a profit.
It’s no surprise that most entrepreneurs have pricing questions. Below are a few questions and answers that give some great advice on pricing.