I've recently started a start-up in the poker sector and will be launching a product we've been working on for around 8 months this coming week. I am going to be contacting bloggers, and other businesses in the sector via email. Are business will be very consumer focused but there are opportunities to work with other companies in the industry as we (hopefully) we will be drawing a lot more traffic than most other sites in the space.
There is a large conference for affiliates in the industry in September and I want to know how important / valuable people feel events like these are. I have never 'networked' or been to any events like this so am really in the dark on whether its worth the $1,100 air-fare and 4 day commitment (we've been qualified for free tickets). I also wouldn't know where to start when I get there with networking.
Any advice appreciated. Thanks!