Where can I brainstorm to find (Different, Emotive, and Simple) stories about my small business in order to craft messages that will catch the attention of traditional media?
Where do freelance journalists and publicists hang on the web? Is there a 99 designs equivalent for publicity?
I've just finished reading Mark Mathis's Feeding the Meeding Beast. Published in 2002, it is focused purely on traditional media (not blogs etc). He claims the media craves:
* Different * Emotive * Simple
I would like to know of any good web sites where I can get coaching / forum support on finding the stories that the media like.
My particular circumstance is promoting a Little Rock, AR Real Estate Brokerage for whom I've developed their MLS website. I've helped this firm grow during this down economy by helping them adopt all the latest and greatest of Web 2.0. Google Maps, Street View, Facebook, Twitter, and various Real Estate 2.0 Stuff. All these advancements has really helped with the viral (referral) aspect of his growth but now I want to venture into something more traditional (Newspaper, radio, magazine, broadcast). I would like to know how to package up these advancements and serve them to traditional media. I think any one of these advancements meet the "different/new" criteria; but not necessarily the Emotive and Simple criteria.
I think there is an Emotive/Simple angle I just need help brainstorming. Maybe something like
* "Traditional Brokers leave options on table while xyz forced to foreclose".
As you can see I need some help. Probably multiple rounds of brainstorming.