I'm working on launching a startup based on a new computing platform developed by my co-founders. The platform itself is very powerful and flexible, and we envision it being used as a foundation for various different products and services, but we have decided to start with one product which is relatively simple to develop while having potential appeal to a wide range of end-users.
So, I'm wondering what would make more sense to focus on when pitching to potential investors? On one hand the platform is where the power lies, but it might not be too obvious at once, especially to a non-technical audience; on the other hand, it might be too easy to get lost in the specific aspects of this specific product and miss the big picture.
So, should we focus on pitching one, the other, or both simultaneously? Or perhaps we should prepare two sets of presentations, depending on who we're pitching to?
To make things clearer, let's just say that the product itself is nothing particularly innovative except for its platform; something like Google Docs when compared to MS Office.