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Marketing your startup takes many forms. The classical marketing approach revolves around the 4 P’s: Product, Price, Promotion and Place.

For this question and answer, we will tackle the Promotion aspects of marketing and how a startup can get the word out about it’s products and services.

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Just spent the last hour finishing going through the content. Great to have the content pulled together in one place. – Bertrood Aug 4 '11 at 2:08
@Bertrood. Thanks for the kind words. I'm glad you found it useful. We hope do more soon. If you have any suggestions on other topics, please let us know. – Jarie Bolander Aug 4 '11 at 12:38

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Promotion is the art of getting noticed. Nowadays, that’s getting harder and harder. Good promotion starts with understanding your target customer and what makes them want to buy our products or services.

Take a look at some of these other questions and answers on promoting your business for ideas on how to get noticed:

You can also check out the advertising, inbound-marketing and promotion tags for other questions and answers on the promotional aspects of marketing.

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Can't Get Anyone to Use My Products

From Carson McComas

"You don't build what you think is a good product, then try to get people to come to it. You first find an audience to validate your assumptions about there being a market for your product, then you build the solution they want/need.

This happens as you open your mouth, share your idea with whom you believe to be your potential customers, then based on the research and validation you get with this process, proceed to build the product they'll buy (assuming there is indeed a market).

It would be awesome if we could just build great stuff and on its own merits people would come and buy, but that's not the reality.

If you're not good at this sort of thing, you may want to partner with someone who is."

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This may be an inappropriate answer (quoting someone elses answer), but I wanted to surface some of the great answers from the links provided. Opinions? – Bertrood Aug 1 '11 at 23:50
Actually, that's kinda the point. We want to put up the best answers to these canon questions so they evolve into fantastic answers over time. I guess the only thing to consider is putting in the original answer. It's community wiki, so anyone can edit it but what you did is pretty good as well. – Jarie Bolander Aug 2 '11 at 12:43

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