I'm starting an online store with a partner. Because there will be lot of students and other people working directly under me, I'm starting to feel a bit overwhelmed. I have no practical or theoretical experience in running a business. I'm in-charge of website as well as management, promotion and finances.
I have started to create a business plan, project plan, I have read a lot about these in books and internet.
What I wanted to know if there are certain books / resources that will help me in better management and running of my business. Books that will help me better promote my product and services as better manage my finances. How to conduct market research and analysis.
I know there are other post mentioning about what book to read, but the problem here is specific. A purely technical guy wants to learn how to run a business.
Also please mention if the book you mention is beginner / intermediate / advanced.