we aren't exactly a startup because we've been in business for 4 years, developing products for telco companies in my country. What I insisted in last 2,5 years is that we sponsor development of one big product we have with few smaller jobs.
Now we are in position to place this product on global market and benefit from it. Product is direct competition to one known big software backed up by Cisco and similar, but with more features and cheaper. Product is already used in some telco companies in my country so it already passed few iterations of what customer wants and doesn't want.
Question is how do we place this product on global market? I've reviewed prices of our scarce competition and product should make at least 7k $ per customer. Do google ads even make sense here? I was thinking maybe going country by country and trying to find some local companies that would be willing to offer our product to local internet providers/banks/insurance companies etc.
Every experience and advice is welcome..