I'm the sole founder of a b2c startup for 2 months now. I have about 20 paying customers and few hundred free sign ups. Unfortunately, things are going too slow because I'm not getting any traffic.
I realize I need to bring-in some external marketing help like a consultant or even a good practical book. Granted, I have a business (marketing) degree but I'm more of a tech guy.
To make this question easier to answer, let's make 3 assumptions about my business:
- Some people are willing to pay for it
- Conversion Rate is acceptable
- Traffic is too low
Is there any practical and advanced book that deal with web marketing? Secondly, is there any reputable consultant who can help me to devise an actionable marketing plan? What kind of fees am I looking at?