Tell me more ×
Answers OnStartups is a question and answer site for entrepreneurs looking to start or run a new business. It's 100% free, no registration required.

I would like to know what goes on in the mind of a client when she first encounters a product/service offering? What questions are they asking themselves before they make a purchase decision?

share|improve this question
This is probably too open ended a topic and will probably end up being a waste of time...... – Permas Jul 21 '11 at 11:52
Please, clarify: What is the product you are selling and other related information that will help people to answer you question. – Ross Jul 21 '11 at 12:06
I am voting to close this until the question is more closly linked to the specific situation a start-up is facing. For example: in the development of our initial marketing material . . . . – Joseph Barisonzi Jul 21 '11 at 17:28

closed as not a real question by Zuly Gonzalez Aug 24 '12 at 19:27

It's difficult to tell what is being asked here. This question is ambiguous, vague, incomplete, overly broad, or rhetorical and cannot be reasonably answered in its current form. For help clarifying this question so that it can be reopened, see the FAQ.

1 Answer

Here is an initial List

1) Who are you and what qualifies you to do this work? When was the last time you did something similar? How does that help me?

2) Who else has bought this product? Will they give or act as a reference?

3) Am I the first customer, if yes what would make this worth my while? Special price, features, customization, service combination?

4) If you are startup how do I know that you will be around and not fail and quit two months later?

5) Do you have the bandwidth to handle this account?

6) Will you make me look good or bad in front of my boss?

7) How much effort have you put in understanding my specific needs and requirements? Are you treating me as a special case or an off the shelf sale?

8) How does your price compare with the competition? Your features?

share|improve this answer
Good list, thanks. – tomeduarte Jul 21 '11 at 21:42

Not the answer you're looking for? Browse other questions tagged or ask your own question.