I am in the process of creating a startup in an existing market and through research found that in order to win customers from competitors, I need them to "adopt" my product/service as their own.
To make the question clearer: Do you know of any research or theories that I can follow to increase the adoption rate?
I am specifically looking for psychological mechanics of adoption of a service or any theory that provides some form of method to expand on.
For example: What mental strain strategies to use that creates personal buy in or association to service. Stack Exchange uses a system where credibility is earned over a period with additional services being offered as a reward for interaction with the site. This greatly helps in increasing the adoption rate of the site.
I am looking for similar strategies.
Thanks for your feedback.