I am slowly starting to sell our software through resellers and distributors (one man shops all to way to major Software distributors.)
Given my lack of experience, I am wondering what details are important to track and measure when a sale is closed by our resellers?
For instance, besides knowing the name of the company and its location etc.. Is it necessary to know the name of the contact(s) who purchased our software? By asking this information from our resellers, will that not create trust issues?
Please let me know, based on your experience, what information is CRUCIAL to Have from your distributors in order to run a healthy and successful indirect sales channel.