I'm considering how to structure my product tour and was wondering what the best approach would be with regards to the page flow.
Currently, I have split the entire tour into 7 subpages.
----- Product tour -----
01. Explaining the service 02. Why you need it 03. How it works 04. Features 05. Handling main objection I: security 06. Handling main objection II: price 07. Testimonials
----- Sign up starts here -----
08. Insert your details 09. Pay entry level fee on Paypal 10. Enter the app and view intro videos
However, I'm worried that some users might become impatient and bounce because you have to click a lot to get through to page number 10. Also, you do not really know where exactly you are and how long the tour is going to take until you reach the end.
The entire tour is very nicely designed to keep the user interested. For those who are impatient I put a Buy It Now button onto every subpage.
I have seen several sales pages where all the information resides within one long page and now read the following article: http://www.astrodigital.org/digital/shortvslongpages.html
My question is, what's your take on this? Does sb maybe have some data on what boosts conversion? Should I go with the 10 pages approach, show the user where he is at all times, cut it down to maybe 5-6 pages, or put it all into one page? I was even thinking about showing 2-3 different tours and see what converts more users, but maybe sb has already done that?
Thanks in advance for all your helpful advice!