Should VC pitch be in 2nd person or 3rd person?

Question

Should business ideas pitched to venture capitalists be narrated in 2nd person or 3rd person?

One does not actually sell the product/service to the VC, but in a sense it does "sell" the whole business idea.

So, should one use:

"NewCorp enables you to do unthinkable things in a matter of minutes.."

or

"NewCorp enables users to do unthinkable things in a matter of minutes.."?

Joel Spolsky · Accepted Answer · 2011-07-06 01:44:53Z

up vote 2 down vote accepted

answered Jul 6 '11 at 1:44

Joel Spolsky♦
12.7k92656

LongWinter · Answer 2 · 2011-07-06 03:05:35Z

up vote 2 down vote

IF you think your service is something they might personally use:

"NewCorp enables you to do unthinkable things in a matter of minutes.."

If not:

"NewCorp enables users to do unthinkable things in a matter of minutes.."?

answered Jul 6 '11 at 3:05

LongWinter
26618

2 Answers