I have a review site that reviews a certain category of software. I have set up affiliate links for many of the products, and make a percentage of every sale that happens as a result of that link.
However, one vendor contacted me and said they don't have an affiliate program but are willing to Pay-Per-Click. He then asked me what my Pay-Per-Click rate is.
Well, I don't have a Pay-Per-Click rate and I don't have the foggiest idea of how to figure out what rate to ask him for that would be reasonable.
How can I figure out a reasonable rate?