I am interested in using a rotating banner on a home page. The presentation is like a slide show, with a series of text messages, each with a simple graphic related to the point of each message. Each slide pauses for 12-15 seconds or so and the content of each slide is a heading and one to three sentences.
Does anyone have best practices for producing this type of content that they can recommend? Do's and don'ts? Or examples of web sites that really do a good (or bad) job of this type of thing?
Is this in general a good thing compared to static text, or is it distracting?
The main problem I am having is providing a series of talking points to a visitor without cluttering up the design or forcing them to read a lot of material. My intention is to give the visitor a reason to browse the site further or to click the contact link.