I'm getting ready to "relaunch" my site. The site currently sells royalty-free Silverlight controls by independent developers (sort of an iStockPhoto business model). I'm working on a massive redesign, and I'm adding illustrations to the mix in order to attract designers as well.
I've already contacted a few bloggers asking if they'd be interested in writing something short about the site, and I'd include a promo code they can share in order to attract new contributors. The promo code would increase the payout percentage through the rest of the year.
But now I'm wondering if this is a good idea. Or would it be just as beneficial if I simply provided the increased rate to all contributors, and simply forget about any promo codes?