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I know this varies as to who your audience is. But for those targeting enterprises and for those targeting consumers (online applications) how do you test your messaging? Focus groups, A/B testing, usertesting.com, advertising tests, champion groups...how do you make sure your key messages are resonating with your target audience?

Thanks!

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A/B testing using Google Optimizer. We have done this with great results. Focus groups have been slanted and way off in a few cases.

We continue doing this, tweaking one thing at a time to increase conversions and goals.

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+1 A/B Testing is the only way I know of to test if your message is working. – Jarie Bolander Jun 11 '11 at 13:46

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