We recently launched an online quoting SaaS and are targeting some fairly competitive keywords (e.g. quoting software or quoting system). Because the domain is relatively new (~6 months), I know it will take a while for us to build up some authority in Google. We have a reasonable amount of experience in on-site optimization (link is in my profile if you're interested), but wanted to see what others recommend for off-site SEO. We are a startup and have set an initial 3 month budget of $1000 to get the ball rolling on the off-site SEO front. We are considering spending the money on:
- Paid directories (e.g. Yahoo, Business.com, BOTW, others?)
- Link building company
- Targeted PPC (e.g. through getapp.com or capterra.com)
We are most interested in building up our organic rankings, as we see that as the most effective means for marketing our software.
- How can we get the most bang for buck with our initial $1K over 3 months?
- What free techniques can we use to build our organic rankings?